Marketing

NBA Renews and Expands Partnerships With BBVA and Kia Motors

by Jared Dubin
Oct 10, 2014; Dallas, TX, USA; Oklahoma City Thunder forward Kevin Durant (35) before the game against the Dallas Mavericks at the American Airlines Center. The Thunder defeated the Mavericks 118-109. Mandatory Credit: Jerome Miron-USA TODAY Sports

The NBA announced this week that it has renewed and expanded partnerships with two of its corporate sponsors in BBVA and Kia Motors.

As part of the deal, BBVA will run advertisements featuring Kevin Durant and James Harden:

Internationally, BBVA will maintain its title partnership of the NBA Global Games in Turkey and Spain as well as its title partnership of the NBA 3X Spain, a grassroots 3-on-3 tournament that will visit six cities in Spain in 2015, according to the NBA’s press release.

In addition to Kia’s numerous Blake Griffin ads, they will run one with LeBron James:

Kia will also introduce a Top Plays platform on NBA.com where fans will have the opportunity to vote on the top plays of the week, and at the end of the season, the play with the most votes will be named play of the year.