Marketing

VIDEO: LeBron’s New NIKE Commercial

by Jared Dubin
Oct 20, 2014; Columbus, OH, USA; Cleveland Cavaliers forward LeBron James (23) waits for a Chicago Bulls free throw at Value City Arena. Mandatory Credit: Greg Bartram-USA TODAY Sports

LeBron’s first game back in Cleveland is tonight against the New York Knicks, which means it’s time for yet another epic NIKE commercial starring the planet’s best basketball player.

This time, NIKE has LeBron and his Cavs in the pre-game huddle, suddenly joined by the entire city of Cleveland:

This is actually somewhat similar to a LeBron ad that came out around this time last year, when we were treated to a commercial of him joined by the citizens of Miami on a workout routine:

It’s all in keeping with LeBron’s “family” ethos that has made his shoe the number one seller in the NBA. LeBron sold $300 million worth of NIKE’s in the last measured period, $125 million more than the next closest guy, Kevin Durant. These incredible ads aren’t the sole reason, but they don’t hurt either.