Jersey Ads Are Coming Whether Fans Like it Or Not

by johnnycarver
When it comes to advertisements on jerseys, Commissioner Adam Silver’s position has remained clear: he wants them. In an interview with...

Experimental Marketing: Blake Griffin, Chris Paul and the

by bryangraham
The prominent duo and popular pitchmen of Chris Paul and Blake Griffin recently joined the sketch comedy world with their latest...

VIDEO: LeBron’s New NIKE Commercial

by Jared Dubin
LeBron's first game back in Cleveland is tonight against the New York Knicks, which means it's time for yet another epic NIKE commercial starring...

NBA Renews and Expands Partnerships With BBVA and Kia Motors

CBA Roundtable: NBA Jersey Advertising

by Danny Leroux
Welcome to another CBA Roundtable! New commissioner Adam  Silver has spoken openly about the "inevitable"  development of NBA teams using...

How Much of a Financial Impact Can a Name Change Have?

by Mark Evans
The franchise formerly known as the Charlotte Bobcats will enter the 2014-2015 NBA season as the Charlotte Hornets. The Bobcats had a more than...

Inside Charlotte’s All-Star Bid

by Mark Evans
Dec 21, 2013; Charlotte, NC, USA; Charlotte Bobcats owner Michael Jordan unveils the new Charlotte Hornets logo at halftime during the game against...